Hi there, I'm Helena

Since 2025 I am functioning as an independent designer specialising in UX/UI design, design workshops, No-Code Website development and photography. My aim is to support companies and start-ups across Europe in creating user-centred digital experiences, scalable design systems and modern websites. I combine strategic design, technical implementation and visual storytelling to deliver cohesive, functional and aesthetic solutions. I am open to project-based work, long-term support and cross-disciplinary design tasks.

As a design consultant at CBTW, I lead end-to-end UX/UI design projects across various industries, creating user-centered digital platforms, apps, and websites. Through in-depth user research, usability testing, and data-driven insights, I craft intuitive experiences that align with business goals. Collaborating closely with cross-functional Agile teams, I facilitate workshops, define customer journeys, and refine design strategies. I develop scalable design systems, ensure accessibility compliance (WCAG 2.2), and advocate for user-centric, iterative product development to drive seamless and inclusive digital experiences.

As a Senior UX & UI Designer at 10X Innovation, I designed and launched e-commerce platforms for new food and beverage brands, helping them enter the market and attract users. By creating user-friendly online shops and landing pages which were backed by data-driven UX strategies and user testing methods, I was able to improve the shopping experience, making it easier for customers to complete their purchases.

For our e-commerce platforms I opted to use the CMS services Shopify and Shopware to speed up product launches, allowing for quick changes and deployment. To identify key issues and to improve the customer experience after the initial launch, I conducted A/B tests with Google Analytics tools and Tag Manager.

I also helped grow brands by designing digital and print marketing materials, ensuring a consistent look and feel across different platforms. Additionally, I led Design Thinking workshops, helping teams come up with and refine new product ideas more effectively.

As a part-time freelancer I was helping companies to create brand assets and websites using no-code platforms like Shopify or Webflow. Apart from web design I was shooting portrait photographs and selling landscape pictures for wallhangings.

At plista I worked in design and frontend within the advertising industry, improving internal platforms through user research, testing, and A/B experiments supported by third-party tools. My role included cross-project coordination using PHP to develop automated test environments, as well as close collaboration with various departments to optimise existing media and technologies. I independently delivered high-quality work under tight deadlines, implementing HTML5 advertising banners and multimedia ads with Celtra, creating CSS3 animations, and ensuring mobile optimisation. Additionally, I produced professional presentations using InDesign.

During my 3.5 years at Stoneshot, I progressed through roles as Digital Designer, Digital Marketing Executive and eventually Team Lead Digital Marketing. Across these positions, I contributed to the analysis, creation and development of the company’s internal platform through research, analytics, user testing and A/B experiments. I designed and built landing pages, refreshed brand experiences, developed style guides and product strategies, and ensured consistent corporate and visual design across all media. My work included front-end development, mobile optimisation for websites and emails, as well as the production of digital and print materials such as the annual marketing survey, illustrations, photography and editorial design.

As Team Lead, I managed a small team, performed quality checks, maintained strong client relationships and ensured delivery to the highest standard. I collaborated closely with external design agencies to maintain and evolve brand guidelines, providing ongoing feedback to internal teams. In my Digital Marketing Executive role, I supported major financial clients—including HSBC, Allianz, Barings and RBS—through email marketing, data management, client support and the creation of web and email campaigns. Across all roles, I combined creative design, technical development and strategic brand management to deliver cohesive and impactful digital experiences.