Hi there, I'm Helena

I’m a product designer from Berlin, Germany, with 12+ years of experience in digital design, specialising on websites, digital platforms and mobile apps.

I strive to create high-quality, user-centred designs that are fun and easy to use to ultimately make people's daily lives easier. For me a well-designed app is self-explanatory and doesn’t need a tutorial to be understood.

I'm a specialist in

UX & UI Design

Design Systems

Figma

Creativity has been my passion since childhood—from fine art to modern calligraphy, photography to print design, and interior design to my current focus in digital design. I am a very curious person and I love to know the logic and functionality behind technology, always seeking to understand how things actually work. This is what makes me unique: my curiosity to know and research everything but also my big range of skills varying from UX/UI to front-end knowledge.

getting creative with iPad calligraphy

But why did I ultimately decide to be a product designer, you ask? For me it is the aspect of psychology that plays a big role in user experience design. I’m very interested in human behaviour and the decisions we take day-in-day-out. My empathetic nature drives me to create useful products that people love and that will simplify their lives.

Ultimately, I love to continuously grow and I'll always maintain my curiosity and desire to learn.

Fun facts

I’m half Brazilian and I have lived abroad for several years in Spain, England and France. Yes, I love to travel 🛫

I’m neither a language teacher nor a diplomat but I can speak 5 languages fluently and I am currently learning some Korean 🇰🇷

According to the MBTI and the 16-Personalities test, which I have taken once in 2018 and once again in 2024, I am very clearly a Mediator (INFP)

Yes, I am that cat person who’s cat will always walk infront of the camera in a Teams meeting. 😸

Timeline

2021 - Present

CBTW

Senior Consultant in UX/UI and Product Design

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As a design consultant at CBTW, I lead end-to-end UX/UI design projects across various industries, creating user-centered digital platforms, apps, and websites. Through in-depth user research, usability testing, and data-driven insights, I craft intuitive experiences that align with business goals. Collaborating closely with cross-functional Agile teams, I facilitate workshops, define customer journeys, and refine design strategies. I develop scalable design systems, ensure accessibility compliance (WCAG 2.2), and advocate for user-centric, iterative product development to drive seamless and inclusive digital experiences.

2018 – 2020

10X Innovation

Senior UX/UI Designer, Incubator

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As a Senior UX & UI Designer at 10X Innovation, I designed and launched e-commerce platforms for new food and beverage brands, helping them enter the market and attract users. By creating user-friendly online shops and landing pages which were backed by data-driven UX strategies and user testing methods, I was able to improve the shopping experience, making it easier for customers to complete their purchases.

For our e-commerce platforms I opted to use the CMS services Shopify and Shopware to speed up product launches, allowing for quick changes and deployment. To identify key issues and to improve the customer experience after the initial launch, I conducted A/B tests with Google Analytics tools and Tag Manager.

I also helped grow brands by designing digital and print marketing materials, ensuring a consistent look and feel across different platforms. Additionally, I led Design Thinking workshops, helping teams come up with and refine new product ideas more effectively.

2016 – 2024